The Brief
B-Hive 2009 is now closed.
The Task
To support the expansion of the Birmingham Live and Learn campaign to incorporate this new graduate retention element we plan to undertake an advertising campaign that will include outdoor media, press adverts and a viral e-mail campaign.
Design Brief
Considering the campaigns key target audiences and the objectives of the planned promotional activities, devise an outdoor media and press advert campaign for the Birmingham Live and Learn campaign.
Alternatively consider ideas for a viral campaign/game that could be used in the campaigns e-mail communications as well as within its existing social networking presence on Facebook, working this idea into scamps.
Entrants are welcome to consider both elements should they wish to but this is not mandatory.
PR Brief
To support this planned marketing activity we want you to devise a 6 month PR plan that should include a promotional stunt. Please outline your reasoning for the activities and stunts that you propose relating them back to the campaign’s overall objectives.
